Art Fair Arco VIP Area

Temple

Client
ARCO (Competition)
Surface(m2)
1250
Location
Madrid, ES
Status
Competition entry
Exhibition design + Interior design
Temple is inspired by the reinterpretation of cult architecture that embraces the Mediterranean Sea, monochromatic architecture, with linear and curved geometries that bring serenity and calm, giving the spaces a character for meeting, meditation and relaxation after all the visual and mental stimulation of contemporary art .
The big open space contains an oasis of calmness and coastal beauty.
Colors, textures and lighting artfully intertwine to create a one-of-a-kind place that pays homage to the grandeur and tranquility of the Mediterranean Sea.
Building
serenity
At the heart of classic Mediterranean architecture lies a legacy of serenity that harmoniously intertwines with the concept of cultured spaces. This architectural style finds a natural synergy with the creation of environments that heal, nurture and elevate the human spirit.
“Seamless spaces, poetic transparency, sublime color, and lighting create boundless tranquility”
Heber Mata Architects
The VIP area has an access portico. With an entry arch and another for exit, thus controlling capacities and safety distances. Once inside the VIP lounge, the program is located along the perimeters (information desks, tasting, etc.). Separated from each other to avoid crowds. The large central/dividing element, which houses the bar, creates two openings on the sides that will serve as the entrance and exit for the restaurant area.
The VIP area has an access portico. With an entry arch and another for exit, thus controlling capacities and safety distances. Once inside the VIP lounge, the program is located along the perimeters (information desks, tasting, etc.). Separated from each other to avoid crowds. The large central/dividing element, which houses the bar, creates two openings on the sides that will serve as the entrance and exit for the restaurant area.
Where architecture
dreams of calm realms
Temple is a testament to how architecture transcends its physical form. A poetic reminder of how design can move the soul and spirit, inviting you to explore a world of textures, transparencies, and the eternity of a sunset among the dunes.
Attendees can immerse themselves in a calm atmosphere of beauty and creativity after enjoying the exhibited art, stimulating personal growth of visitors and business growth for the fair.
The project is furnished exclusively with brands collaborating with ARCO.
Traversing the translucent wall, an exquisite restaurant emerging at twilight, cocooned in sand dunes.
Copyrights & credits
Web credits
Web design
Heber Mata
Web development
Ronald Postma Web
Photo credits
Photo footer
Photos on page
Temple

Art Fair Arco VIP Area

Temple

ARCO Fair in Madrid, renowned as a premier platform for contemporary art, annually draws artists, galleries, and art enthusiasts from across the globe. The exhibition area immerses visitors in a rich and intense art experience. In response to the visual intensity of contemporary art, Heber Mata envisioned ARCO’s VIP Area as a haven where the previous overwhelming stimulation can find a moment of reflection in a calm, vast, imaginary natural landscape. As visitors reflect on potential purchases, they do so in an environment designed for a serene, dreamy, and thoughtful art appreciation experience in contrast to the dynamic and visually intense exhibition space. By orchestrating in a soothing way colors, textures and lightning, the project also aims to pay homage to the grandeur and tranquility of the Mediterranean sea with an oneiric twist.

ARCO’s VIP area features two distinct atmospheres separated by a translucent wall: on the one hand, a large lounge area for social ambiance and, on the other hand, a restaurant, for smaller groups and private meetings.

The spacious foyer is an immersive turquoise realm with captivating transparencies that has been carefully crafted to be the ideal social hub of the fair. It has been furnished exclusively with brands collaborating with ARCO. This dynamic place buzzes with activity, hosting at the sides different functions and interactions such as entry, wardrobe, lounge area, tasting events and info desk. Serving as a focal point, the bar area acts as a welcoming and inviting feature, framing the entire space. It also serves as the entrance to a quieter and magical space: the restaurant.

Traversing the translucent wall at the bar, a mesmerizing revelation awaits— an exquisite restaurant emerging at sunset, cocooned in sand dunes with delicate plant arrangements provides a cozier setting for small meetings and private discussions. Amidst this artful fusion, guests embark on a journey of serenity and renewal, where every detail evokes an ethereal ambiance.

The sand, a natural canvas, blends with the light and the furniture textures, enveloping visitors in a captivating embrace of beauty. In this enchanting twilight rendezvous, the senses are awakened, and the spirit finds solace, embracing the poetry that lies within this extraordinary oasis. After this, art enthusiasts can rejuvenate, preparing themselves to return to the visual intensity ahead.